A Short- and Long-Term Review of the Power of Diversification
For generations, investors have looked to the financial markets to build wealth by participating in the growth of economies both near and far.
Keep Calm and Remain Diversified is a program created by financial advisors for financial advisors and their clients. We listened to advisors' biggest challenges and aligned with them to create this educational material that visually brings together some of their best ideas. We update the charts and edit constantly based on feedback that we get from our network of wealth management partners.
The first section is "Keep Calm," and explores ways to set expectations for investing, the merits of staying invested, and how thinking long term can benefit investors. The "Remain Diversifed" section extols the merits of diversification and risk management.
Diversification does not guarantee a profit or protect against a loss in declining markets.
*Keep Calm and Remain Diversified program won a 2020 IMEA Star Award for best Integrated Advisor Campaign. Awards are given for marketing and communications efforts aimed toward advisor and investor education.
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